Inspiration strikes

As a designer or creative thinker, you may have noticed that those "aha" moments happen at the most inopportune times.

My favorite cartoonist showcased this concept in the context of freelance design work and I have to say this has happened more often than not. Usually when I am falling asleep, half-sleeping, running on the treadmill, or driving down the road. The worst is when I dream about projects I am working on and then I can't remember if it was real or a dream.

As embarrassing as it sounds, I recently had to clarify with my boss on one point about a product I am promoting. Sure enough, I dreamed the entire thing. I wish I could say my dream lead to a great idea, but... at least it rendered a hearty laugh!